WynnBET’s sportsbook might not be live in Tennessee yet, but it’s already jockeying for position in the market.
The casino and sports betting brand inked a multi-season marketing collaboration with the NBA’s Memphis Grizzlies on Tuesday.
WynnBET joins the Memphis Grizzlies
With this new partnership, WynnBET will integrate its brand across various Memphis Grizzlies and Grind City Media digital interfaces and broadcast programs.
The brand’s plan is to implement an “innovative digital-first approach”. It will utilize the Grizzlies’ substantial digital following by launching cross-promotional campaigns via social media, web, and mobile applications.
In the Grizzlies’ FedEx Forum, fans can enjoy a WynnBET-branded lounge and unique live experiences from the brand. The duo will announce more features as the sportsbook’s official Tennessee launch date nears.
Wynn Resorts launched its online gaming brand WynnBET in 2020. This year, the brand prepares to continue its rapid expansion.
WynnBET strengthened its socially-driven, technology-focused approach by acquiring BetBull in 2020.
The sportsbook prides itself on offering a high-quality user interface combined with a unique social betting atmosphere. Because of this, the app is designed with the entire bettor’s experience in mind.
Users can place bets alongside friends and various groups, as well as root for the bets in chat rooms.
In conjunction, WynnBET and the Grizzlies are intent on creating an unforgettable user experience that reflects their shared zealous, energetic demeanor.
App poised for Tennessee launch
WynnBET’s newest announcement comes on the heels of other major Tennessee-related news. The Tennessee Education Lottery (TEL) recently approved the sportsbook as an official operator.
The launch date of WynnBET remains pending, however.
In total, seven sportsbooks are currently approved in Tennessee. The state’s first four sportsbooks launched on Nov. 1, while the other three were rubber stamped in January, but have yet to launch.
The TEL approved TwinSpires/BetAmerica on Jan. 6. It then gave the thumbs up to William Hill and WynnBET on Jan. 29.
Tennessee’s seven official operators are:
Tennessee’s first four operators generated $312 million in handle during the first two months of operation.
January and February revenue should reveal increasingly impressive results.
With new operators now in the mix, there’s no telling how high handle will go.
WynnBET gears up for substantial growth in 2021
This isn’t the first sports partnership for WynnBET.
In October, NASCAR crowned the brand an authorized gaming operator.
Additionally, as soon as licensure is approved in Virginia, WynnBet will become the official online sportsbook of Martinsville Speedway and Richmond Raceway.
The app is currently live in New Jersey, Colorado and Michigan, with launches in other jurisdictions slated for the remainder of 2021.
If all goes according to plan, the sportsbook will launch in seven other markets by the end of this year:
Market access in the above jurisdictions is contingent on a variety of aspects including final state legalization and license approval.
FanDuel also has grizzlies partnership
WynnBet isn’t the Grizzlies’ only sports betting partnership, however.
Memphis announced its first partnership with a Tennessee sportsbook on Nov. 2, just one day after sports betting launched in the state.
FanDuel became the team’s first official sports betting partner. It was the sportboook’s first partnership with an NBA team.
The collaboration granted FanDuel access to various Grizzlies marketing opportunities along with prominent signage within the arena.
With two players now on the court, fan engagement should be at an all time high in Tennessee this NBA season.