The Memphis Grizzlies and WynnBET sealed a partnership back in February of this year.
Now that WynnBET’s sportsbook is live in Tennessee, the companies revealed specifics of the deal.
WynnBET and Memphis Grizzlies leverage digital presence
Much of the duo’s marketing plan centers around the Grizzlies already-established digital footprint. WynnBET becomes a presenting partner of the Chris Vernon Show as well as the Odds Couple.
The Grizzlies’ own in-house brand, Grind City Media, runs both of these programs.
The sportsbook also becomes an official advertising partner of the Grind City Media Podcast Network, granting it advertising access to all GCM Podcasts.
The Memphis Grizzlies Mobile App is perhaps the largest digital factor in this partnership.
Thanks to the deal, the app now features Buzzer Beater Picks, a free-to-play in-app game. Grizzlies fans can predict various outcomes of each game, climb the leaderboard, and compete for prizes against fellow Grizzlies fans.
WynnBET builds sports bar inside FedEx Forum
WynnBET has secured naming rights to a newly-renovated area within the FedEx Forum arena in downtown Memphis, Tennessee.
The space will be located on the Plaza Level and feature a sports-bar type atmosphere. Fans will be able to bet on the Grizzlies and enjoy their favorite sporting events at the same time. Along with being open during arena events, the WynnBET space will be open to the public year-round.
Memphis Grizzlies President Jason Wexler is eager about the added opportunity created for both brands:
“The popularity of sports gaming in Tennessee continues to increase, and we’re thrilled to partner with one of the most recognizable names in sports and entertainment with WynnBET. With the importance of a digital-first approach, partnering WynnBET with our Grind City Media shows, content and features was a very organic framework for building this forward-looking partnership. We also enjoy any opportunity to create new and different spaces to experience inside FedExForum for our fans, and we love the thought of being a destination in downtown Memphis for sports fans to watch their favorite sports programming year-round.”
Promotions and giveaways have already begun
In celebration of the new partnership and WynnBET’s recent Tennessee launch, Grizzlies fans can take advantage of various promotions and giveaways. The first of these is already underway.
This past Monday, WynnBET revealed a custom-built vehicle designed to travel the country and host exclusive events. This vehicle will be live at the FedEx Forum Plaza this week for the final regular season Grizzlies home games.
While visiting the sportsbook’s new mobile center, fans can enter for a chance to win two floor seats for this week’s games.
In order to be eligible, fans must be registered WynnBET Tennessee users with a verified account balance.
In addition, the sportsbook will register all participants for a chance to win a luxury VIP weekend trip to Wynn Las Vegas.
If you haven’t already, now is a good time to download WynnBET.