William Hill Sportsbook Launches In Tennessee Just In Time For March Madness

Posted on March 11, 2021 - Last Updated on June 26, 2024

Another angel gets its wings! William Hill officially launched in Tennessee on March 11, 2021.

Users can test out the app and take advantage of big boosts and promos during opening weekend.

Tennesseans now have another option when it comes to March Madness betting as well.

Tennessee welcomes William Hill with open arms

Much of the Tennessee Education Lottery’s (TEL) last few months has been spent processing operator applications from Churchill DownsWilliam Hill and Wynn Interactive.

The TEL began approving William Hill back in November, and originally intended to approve all three operators during its December board meeting. Due to individual hang-ups with each brand, the launch timeline was extended.

The other two sportsbooks, TwinSpires and Wynn BET Tennessee, have yet to advance past the starting line.

William Hill, on the other hand, has finally made its Tennessee debut, and Volunteer State sports bettors are eager for the addition.

It becomes the fifth sportsbook operating in the state, alongside the other four books that opened their digital doors on launch day, Nov. 1, 2020:

William Hill boasts user-friendly app

Functionally, William Hill’s sportsbook is especially user-friendly. The site includes a search bar where you can search for bets based on a team or league. There is also a “more bets box” that will show you the number of bets still available to make on a team/league after you place your initial wager.

When it comes to betting markets, William Hill has everything under the sun, from the major sports leagues to smaller sports like darts and rugby.

To make the platform even more appealing, the operator is doling out sign-up bonuses and odds boosts throughout its debut weekend.

Offers and promotions that are hard to pass up

$2,021 new user offer

New customers can potentially score a bonus bet worth up to $2,021 on William Hill. If you place your first wager on the site and it loses, William Hill will credit your account with a bonus bet equal to the value of your wager, up to $2,021.

In order to qualify, you have to make your first bet within seven days of signing up.

Get up to $1,000 at Caesars Sportsbook
Get up to $1,000 at Caesars Sportsbook
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  • Up to $1,000 Back as a Bonus Bet if Your Bet Loses
  • Stream NFL Games In-App for Free
  • 21+ Gambling problem? Call 1-800-GAMBLER 
  • Use Promo Code: PLAYTN1000

$30 3-Pointers for the Grizzlies

On Friday, March 12, users can earn a $30 bet credit every time a select player scores a 3-pointer during the Grizzlies vs. Nuggets game. To qualify for the promo, you must place a point spread wager of $50 or more on the game.

Every Point Pays with college basketball

The promos continue on Saturday and Sunday during NCAA Tournament action with Every Point Pays. To qualify for this promotion, place a pregame or full game point-spread wager of $100 or more on one of the following:

  • Big 12 Conference Tournament Championship
  • ACC Conference Tournament Championship
  • SEC Conference Tournament Championship
  • Pac-12 Conference Tournament Championship

Win your spread bet, and you will get a free bet equal to $1 for every point your selected team scores.

3rd Time’s The Charm

Hockey fans can score a $50 free bet if their team scores three or more goals on Saturday, March 13. Users can opt into this promo by placing a moneyline bet of $25 or more on the Nashville Predators vs. Tampa Bay Lightning game.

Free bets must be used within seven days.

William Hill, an internationally-recognized brand

William Hill got its start in London back in 1934. In less than a century, the brand opened more than 2,000 brick-and-mortar locations throughout the UK. Now, it has established itself as the largest global betting brand.

William Hill expanded into the US in 2012 and currently has a presence in 11 states, as well as the District of Columbia.

Despite tough competition from fellow big-name brands like DraftKings, FanDuel and BetMGM, William Hill accredits itself as “America’s No. 1 Sportsbook.”

Ultimately, this international brand intends to expand into every jurisdiction where sports betting is legal.

Now it can officially add Tennessee to that list.

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Alec Cunningham Avatar
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Alec Cunningham

As a college athlete, Alec Cunningham played Division II golf at Tusculum University. She graduated in 2015 with a bachelor’s degree in Journalism and Professional Writing. She then returned to her love of written word in 2000 after working in the music industry as a concert promoter, tour manager and artist developer. As a journalist, she's covered a variety of topics and currently specializes in Tennessee online sports betting and Virginia casino news. She served as a panelist at this year's All American Sports Betting Summit, discussing the ever-evolving role of women in the gambling industry.

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