Clear the runway: Tennessee is giving three new sportsbooks the go-ahead for takeoff.
BallyBet, SuperBook and Gamewise (Betly.com) were approved for operator licenses during a Sports Wagering Advisory Committee (SWAC) meeting on Thursday, March 10.
Let’s take a look at the sportsbooks and discuss when each might join the ever-growing list of live Tennessee sports betting apps.
Bally Bet Sportsbook
Many of you may already be familiar with the Bally name because of the Bally Sports network. Bally’s Corporation also operates 16 casinos along with various other hotels, entertainment venues, and a racetrack.
Its sportsbook Bally Bet is currently live in five states:
- Arizona
- Colorado
- Iowa
- Indiana
- Virginia
Bally Bet features a clean, sleek layout designed for seasoned bettors and novices alike. Not only does the sportsbook make wagering simple, but its exclusive in-app games offer additional interaction methods for bettors.
Much like Caesars Sportsbook TN, where players can redeem points for experiences at Caesars’ casino properties, Bally Bet players can earn points toward Bally’s casino rewards.
The brand is also preparing to launch in New York and Ontario. And thanks to Thursday’s approval, it can now add Tennessee to that list.
Bally’s originally made an introduction to Tennessee in October 2021, becoming the Official Sports Betting Partner of the NHL’s Nashville Predators.
Soon, it will be able to see that partnership to fruition.
But for the Bally brand, first impressions are everything. Before officially launching, Bally Bet plans to prepare a complete marketing campaign, noting Bally’s partnership with the Predators as a primary importance.
Bally Interactive Division President Robeson Reeves expects the brand will schedule its Tennessee launch near the end of this year or early next year.
SuperBook Sports
SuperBook is a name that’s been around since 1993, though its existence in the southern U.S. is far more recent. The sportsbook originally began as a brick-and-mortar brand — with one location in Las Vegas and a newer one in Colorado.
Along with its expansive menu of betting options, the 30,000 square-foot floor at its Westgate Las Vegas location has earned SuperBook Sports the title of World’s Largest Sportsbook.
Colorado’s 7,000 square-foot SuperBook at the Lodge Casino features 28 big-screen TVs, three betting windows, and various betting kiosks positioned throughout the casino. It’s not all just bells and whistles, though; the brand’s head oddsmakers have over 120 years of experience in American sports betting.
SuperBook Sports and Westgate Resorts have since partnered to expand into online gaming, launching the SuperBook mobile app in:
- Nevada
- Colorado
- New Jersey
- Arizona
Now that SuperBook Sports is approved in Tennessee, the brand intends to hire a dedicated staff of 12 employees to focus on state-related issues. Audit and Compliance Director Linda Tobin says the book is aiming to be live by early or mid-April.
Betly Sportsbook
Gamewise, a brainchild brand of partners Delaware North and GAMING1, enters the Tennessee market with its sportsbook Betly.
West Tennessee residents may already be familiar with parent company Delaware North. The business operates Southland Casino Racing just across the Memphis border in Arkansas. Delaware North is also the concessions operator for the Predators’ Bridgestone Arena and for the Nashville International Airport.
In an effort to more effectively expand into the online gaming market, Delaware North teamed up with Belgian digital gaming platform GAMING1 to create Gamewise. Together, the two brands are able to place consumer experience at the forefront of focus.
The Betly.com app recently opened its digital doors in Arkansas and West Virginia and intends to be up and running in Tennessee within the next several months.
Fubo Sportsbook readies for launch
Fubo Sportsbook, which gained approval in February, has also yet to go live in Tennessee.
If all goes according to plan, the Volunteer State could be home to a total of 14 sportsbooks by the end of 2022.
It’s too soon to tell which of these sports betting apps will reach the end of the runway first. But when they do, Tennessee bettors will be flying high with yet another sportsbook option at their fingertips.
