Tennesseans Wager $4.7 Million A Day In August and July

Posted on September 27, 2021 - Last Updated on March 6, 2024

The Tennessee Education Lottery (TEL), Tennessee’s current sports betting regulator, released stats pertaining to August wagering activity on Monday morning.

Numbers reveal that Tennessee sports bettors were nothing if not consistent during July and August.

Tennessee wagering activity remains consistent

Sports betting saw the summer slumps in July for Tennessee and many other states. And once August came around, wagering activity wasn’t much different.

August welcomed an increase of sporting events as college football season and NFL preseason started up.

As a result, bettors were greeted with a variety of new wagering options, including the option to bet on the Tennessee Titans.

However, many local Tennessee college football teams didn’t start their seasons until September.

The lack of hometown games is likely a big reason why wagering activity failed to rise month over month.

Tennessee sports bettors wagered a total of $144.5 million during the 31 days of August. They also bet the exact same amount in July.

This amounted to a daily average of $4.7 million wagered in the state each month.

Gross payouts, on the other hand, were slightly higher in August, totaling $131.3 million compared to July’s $129.4 million.

This higher player payout resulted in lower sports betting revenue for operators. Sports betting brands took in $10.1 million in adjusted gross income and the state saw a reduced $2 million privilege tax compared to July’s numbers.

Ten months of Tennessee sports betting

Since November, bettors have placed over $1.7 billion in total wagers. Tennessee remains on track to hit $2 billion in wagers within the first year of legalized betting.

To accomplish this, bettors will have to pick up the pace slightly in September and October, placing $150 million in wagers each month.

As far as total gross payouts go, bettors are now over the $1.5 billion threshold. In the 10 months since sports betting’s launch in the state, bettors have managed to pocket just over $1.54 billion in winnings.

In return, operators have accumulated an adjusted gross income of $146 million, leaving the state with $29 million in privilege tax for its 10 months of regulatory efforts.

September welcomes fiery start to football season

September ushers in football season with full force. This should, in turn, mark the start of a new ballgame for Tennessee in terms of betting volume.

Football season is the most popular time of year for wagering. This holds true for enthusiasts and novices alike.

Moreover, this will be the first football season where the schedule is not truncated for Tennessee bettors.

And this year, there are twice the amount of Tennessee online sportsbooks available compared to when betting launched in 2020.

Four Tennessee sportsbooks existed in November 2020, and eight sportsbooks are currently operational in Tennessee.

Barstool Sportsbook made a stealth launch on Sept. 8, becoming the state’s eighth online betting app.

A ninth Tennessee sportsbook will also enter the mix this football season. Social sports betting brand Wagr plans to launch in November, pending its completion of some final regulatory conditions.

With football season in full swing and more apps than ever to choose from, Tennessee sports betting revenue should begin to see quite the uptick.

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Alec Cunningham

As a college athlete, Alec Cunningham played Division II golf at Tusculum University. She graduated in 2015 with a bachelor’s degree in Journalism and Professional Writing. She then returned to her love of written word in 2000 after working in the music industry as a concert promoter, tour manager and artist developer. As a journalist, she's covered a variety of topics and currently specializes in Tennessee online sports betting and Virginia casino news. She served as a panelist at this year's All American Sports Betting Summit, discussing the ever-evolving role of women in the gambling industry.

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