Tennessee sports betting charted an impressive launch this week.
Thanks to lavish promotions and hometown upsets, bettors and sportsbooks both managed to profit.
Opening day thrills during Tennessee sports betting launch
FanDuel blasted into opening day with a marketing campaign featuring former Titans running back Eddie George.
One day post-launch, added excitement came via a multi-year partnership with the Memphis Grizzlies.
FanDuel’s first wager was a 10-cent bet on the Indianapolis Colts at -2.5 that paid out 18 cents.
One fortunate bettor placed an 11-leg Same Game Parlay for $500 that paid out over $13,000.
Similar success stories resounded at each sportsbook.
Johnny Avello of DraftKings spoke of a stellar first day:
“I thought the entire day of launch went exceptionally well: we witnessed a superb handle, with all DraftKings’ systems running smoothly. We are happy to be a sports betting provider for sports fans in Tennessee.”
NFL Sunday promotions
Sportsbooks made a hometown impact by focusing initial promotions on Tennessee’s game against the Cincinnati Bengals.
DraftKings ran a no brainer boost that paid +100 on the Titans scoring one or more touchdowns.
FanDuel upped the ante by offering a +100 boost on Tennessee to score at least three points. Bets were limited to $50 or less, with a maximum payout of $100.
Bettors cashed in on both bonuses since the Titans scored 20 total points.
Tennessee may have lost, but sportsbooks won
Any losses sportsbooks experienced from these generous promotions were subsequently recovered with the game’s outcome.
The Titans took a nosedive losing to the Bengals. This was indeed an upset for Tennessee bettors, but sportsbooks landed an especially handsome profit.
At FanDuel, roughly 81% of moneyline bets favored the Titans. Additionally, the game saw more state-wide action than any other event.
This added yield brought operators one step closer to meeting Tennessee’s minimum 10% hold requirement.
Week 9 betting trends and promotions
Betting trends have shifted accordingly in the opposite direction for Week 9.
Early FanDuel percentages report that only 33% of moneyline bettors predict the Titans to win against the Chicago Bears.
If traditional wagers aren’t appealing, bettors can find plenty of alternative value across the books.
FanDuel is currently running the “Eddie George” special, offering a +130 boost for Derrick Henry to log 100+ rushing yards against the Bears.
At BetMGM, bettors will receive a free wager equal to the yardage of Tennessee’s longest field goal if they opt-in and place a bet on Sunday’s game.
Action 247 will match any deposit of up to $100 with the code ACTION100.
FanDuel dropped a +2500 boost on this weekend’s Tennessee Volunteers game versus the Arkansas Razorbacks. Bettors must place a wager of up to $5 before kickoff on the Tennessee moneyline.
Players can expect further promotions of such bold proportions.
Tennessee sportsbooks are beginning to capitalize on the mutual benefits of sports wagering.