Flutter Entertainment and Scientific Games have announced a new chapter in their more than twenty-year partnership together. The two brands will integrate the new OpenSports platform into the FanDuel Sportsbook app.
Tennessee and Michigan will be the latest states to benefit from this collaboration.
Tennessee tests new OpenSports technology
Scientific Games has long since earned its position as the world leader of sports betting technology. OpenSports, its newest innovation, is testimony to that. The platform’s state-of-the-art technology has been proven to perform at the highest level during important sporting events.
In the UK, the platform took in over 50 million wagers, hitting its peak during the Grand National, where it processed 115,000 bets per minute. In the US, operators reported 100% uptime during some of the year’s most anticipated sporting events.
Scientific Games prides itself on providing superior security and reliability. SG Digital CEO Jordan Levin said,
“There is simply no substitute for true platform stability and scalability. Our burgeoning partnership with FanDuel enables this iconic brand to maximize player engagement and market share free from worries over potential downtime.”
Now, Tennessee and Michigan are the latest states to test this new technology.
OpenSports will now operate in six states
Before announcing the partnership in Tennessee and Michigan, the OpenSports platform went live in Colorado and West Virginia in December 2020. The company then launched the product Illinois and Indiana in April 2021.
The partnership dates back long before then though. Scientific Games and FanDuel’s parent company, Flutter Entertainment, have a relationship that spans the entire 21st century.
Along with FanDuel, OpenSports powers some of Flutter Entertainment’s other international brands such as Betfair, Sky Bet, Paddy Power and Sportsbet.
This most recent expansion, however, marks an important new step in the partnership’s journey.
Tennessee and Michigan top the sports betting charts
Tennessee and Michigan happen to be the two states in the nation that have reached $1 billion in wagers the quickest.
The Volunteer State set the record in April, after only six months of legal sports betting. Then in May, the Great Lake State stole the gold, reaching $1 billion in handle after a mere four months.
Levin emphasized the importance of these two key jurisdictions for the brand.
“As the next staging post across a long and successful journey alongside Flutter, going live in two top-performing states with our leading sports betting technology is an exciting moment for both parties.”
The two companies plan to branch out into subsequent states by the end of the year.
This expansion is good news for bettors, who ultimately benefit from an all around safer, more user-friendly experience.