William Hill Hands The Crown Over To Caesars Sportsbook In Tennessee

Posted on August 2, 2021

Tennessee bettors accessing the William Hill Sportsbook app were in for a change of scenery on Monday, Aug. 2 as the sportsbook officially transitioned its branding over to Caesars Sportsbook.

The shift is still ongoing, but here’s what we know so far about the rebrand.

William Hill rebrands to Caesars Sportsbook

Buzz about the rebranding surfaced in May after Caesars announced the completion of its William Hill acquisition during its first quarter earnings call.

This week, Caesars revealed a multi-million dollar marketing campaign for the rebrand with actor and comedian JB Smoove as Caesar, the brand’s ambassador. Patton Oswalt has also joined the team, appearing in commercials as Carl, an avid Caesars Sportsbook bettor.

Bettors are encouraged to “Play like a Caesar” with this new sportsbook app, which is now operational in eight states:

  • Colorado
  • Indiana
  • Iowa
  • Michigan
  • New Jersey
  • Tennessee
  • Virginia
  • West Virginia

Pending regulatory review, Arizona, Maryland, and Louisiana will also join that list.

The brand aims to provide a more secure and trusted user experience with less interruptions than other sportsbooks. The app, which functions via the Caesars-owned and operated tech stack Liberty, touts itself as being the most dynamic sports betting app on the market.

As a result, the sportsbook’s extensive lines and flexible options provide hundreds of wagering opportunities for bettors.

For those that are just signing up for the new Tennessee sports betting app, you will be automatically directed to download the Caesars app. The former William Hill desktop site is now also branded as Caesars.

Tom Reeg, CEO of Caesars Entertainment, said the following about the new sportsbook:

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook.  The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Caesars Rewards comes to Tennessee

Regardless of a bet’s ultimate result, every wager is a winner at Caesars.

The new Caesars Sportsbook incorporates Caesars’ loyalty program, Caesars Rewards, into its platform. Players earn points in the form of Caesars Rewards Tier Credits and Reward Credits for each wager placed.

These points can then be redeemed for free play, dining, and VIP entertainment experiences.

To access these rewards, bettors can travel to any of Caesars’ 50 destinations in 16 states.

Caesars Southern Indiana is a short three-hour drive from Nashville.

East Tennessee bettors, however, can visit Harrah’s Cherokee Casino Resort in Western North Carolina, which is a quick hour and 15-minute drive from Gatlinburg.

Eric Hession, co-president of Caesars Digital, emphasized the importance of providing an all-around quality sportsbook to bettors.

“Caesars Sportsbook puts the bettor at the center of everything. We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

Caesars is the official casino sponsor and the official sports betting partner of the NFL. It has also secured a range of league and individual team partnerships within the NBA, NHL, and MLB.

With so many collaborations in the mix, there’s no telling what other rewards could be in store for bettors at every shift of the sports season.

We will be covering more on this transition as additional details are released.

Photo by Dreamstime
Alec Cunningham Avatar
Written by
Alec Cunningham

As a college athlete, Alec Cunningham played Division II golf at Tusculum University. She graduated in 2015 with a bachelor’s degree in Journalism and Professional Writing. She then returned to her love of written word in 2000 after working in the music industry as a concert promoter, tour manager and artist developer. As a journalist, she's covered a variety of topics and currently specializes in Tennessee online sports betting and Virginia casino news. She served as a panelist at this year's All American Sports Betting Summit, discussing the ever-evolving role of women in the gambling industry.

View all posts by Alec Cunningham