Bally’s Corporation is lacing up the skates and hitting the ice with the Nashville Predators.
The online iGaming brand has been named an Official Sports Betting Partner and the Official Free-to-Play Partner of the NHL team and its home rink at Bridgestone Arena.
Bally’s winds up for a slapshot with the Nashville Predators
As part of the agreement that spans through 2025, the Predators will gain intellectual property rights to Bally’s assets. In return, Bally’s will have access to the Predtors’ team logos, marks, and particular content rights.
This is Bally’s first partnership with an NHL franchise as well as with a professional Tennessee sports team.
Chris Junghans, Nashville Predators executive vice president and chief revenue officer, is eager to welcome Bally’s to the state:
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love. We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time. Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”
Smashville Selector free-to-play game
The first project in this new collaboration includes the launch of Smashville Selector, a free-to-play sports prediction game that encourages fan engagement.
Fans can make five predictions about particular upcoming Predators games after downloading the Android or iOS app.
Questions include predictions on the winning team, total goals, and the number of points scored by a particular player.
The fan with the highest total at the conclusion of each contest will win a top prize such as a pair of tickets to the Hockey Hall of Fame Game. Each week’s runner-up receives signed merchandise from a Predators’ star.
For instance, this week’s consolation prize is a signed puck from Juuse Saros.
October prizes include:
- 10/21 vs. NYR – Josi signed stick ($250) + Hap & Harry’s suite to an October game ($17,500)
- 10/26 vs SJS – Saros signed puck ($150) + (2) Tickets to Hockey Hall of Fame Game ($600)
- 10/30 vs NYI – Team Signed Jersey ($300) + Suite rental to event of your choice ($8,000)
The participant at the top of the leaderboard by the end of the season will win the game’s grand prize, a pair of tickets to the 2022 Stadium Series.
Bally Bet comes to Tennessee in 2022
Bally’s Corporation owns and manages over 15,800 slot machines, 500 table games, and 5,300 hotel rooms within its 16 casinos across 11 states.
The brand also owns a horse racetrack in Colorado.
In addition, Bally’s holds the naming rights of Bally Sports, a group of regional networks owned by Sinclair Broadcast Group and Entertainment Studios.
Bally’s real-money sports betting app, Bally Bet, is currently live in Colorado and Iowa and plans to expand into Tennessee in 2022.
The app will be joining eight Tennessee online sportsbooks currently live in the state.
As a result, partnering with one of the state’s most successful sports teams is the perfect preparation for launch.