William Hill Sportsbook Review

William Hill sportsbook
No Deposit BonusNo Deposit BonusUp to $10 Up to $10
Promo Code TBD

Disclaimer: William Hill Sportsbook is not currently live in Tennessee. This review is based upon WH New Jersey and will be updated post the site’s launch in TN.

As a sports bettor in Tennessee, you can enjoy all the benefits and features of William Hill Sportsbook.

This major UK-betting brand is now operating in the legal US sports betting market of the Volunteer State.

By signing up for an account at William Hill Sportsbook, you receive a welcome bonus with a $150 value. In addition, you also receive a $10 no-deposit bonus.

The William Hill brand has a reputation for fair bookmaking. The site offers more than 30 sports for betting, from the mainstream to the obscure.

Our review also covers the William Hill TN mobile app, promotions, banking methods, and customer service.

If you are in Tennessee, William Hill can ensure you a positive sports betting experience.

Why choose William Hill Sportsbook in Tennessee
  • $10 free cash plus up to $150 deposit bonus at sign up!
  • William Hill mobile app compatible with iOS & Android devices
  • Bet on over 30 types of sports
  • Offers pre-game, live, and futures sports betting
William Hill online sportsbook rating
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William Hill Sportsbook Tennessee welcome bonus

New sign-ups at William Hill in Tennessee can claim a deposit match bonus of up to $150. In other words, the value of the qualifying deposit is the same as the bonus.

The welcome offer also includes $10 in free cash.

William Hill Sportsbook’s welcome offer is transparent and achievable. The first element of the package does not require a deposit, and the second element is activated by making a deposit. However, there are some terms and conditions.

The sportsbook will cancel the no-deposit bonus if you don’t place a bet within 21 days. Furthermore, you must wager the total value of the qualifying deposit and the bonus to release the maximum amount.

William Hill Sportsbook Promo Code 2021

Online SportsbookWilliam Hill Sportsbook
Promo CodeTBD
No Deposit Bonus$10
Deposit Bonus Up to $150 deposit match
Last VerifiedMarch 2021

Ongoing promotions at WH Sportsbook

William Hill Sportsbook hosts ongoing promotions for sports bettors in Tennessee. These offers do change intermittently, especially those that are sports- and event-specific.

Here’s an example of a current promotion at William Hill TN:

  • Right Round Wrong Fighter: Bettors who place a wager in round betting on the correct fighter but wrong round can claim a 50% cash bonus, up to $50. The minimum stake is $10 and the maximum refund is $50. That means the maximum qualifying bet is $100. This promotion has an expiration date.

Odds boosts

William Hill TN customers benefit from odds boosts on selected selections and betting events. A typical odds boost of +400 to +450 equates to a 12.5% improvement in the payout. The operator limits the qualifying stakes. The bet will settle at the enhanced odds for this stake and the regular odds apply to any additional stakes. Odds boosts are generally available for major sporting events such as the Super Bowl and the Stanley Cup.

Parlay insurance

Parlay bets provide the potential for a decent return from a small stake. In Tennessee, William Hill offers its bettors a refund when there is one losing a leg in a parlay. Generally, the bet must have four selections or more. The refund equates to the stake but is limited. You can use parlay insurance for any sport and market. You can also enjoy enhanced odds for winning parlays with at least four legs.

In-play cash refunds

William Hill TN Sportsbook offers in-play betting on several sports and events. You can receive cash refunds of 10% of net losses. The refund, which comes in the form of a free bet, is up to $100 of losses from the previous week’s in-play betting. Any winnings from the free bet do not include the stake. The free bets expire after four days. The in-play refund can apply to one sport or all sports at different times.

Loyalty or refer-a-friend programs

William Hill Sportsbook in Tennessee does not operate a loyalty plan or a refer-a-friend program. The bookmaker focuses its resources on the welcome offer and ongoing promotions.

William Hill attracts new customers thanks to brand awareness and a decent promotional package for new and existing customers. The operator is known for safe and secure betting.

Is William Hill legal in Tennessee?

Yes, William Hill Sportsbook is legal throughout Tennessee, as are all online sportsbooks that have been approved and granted licenses by the Tennessee Education Lottery Commission.

Sports betting in Tennessee got its start in January 2019 when the Sports Gaming Act was filed. The bill became law in May 2019 when Tennessee Gov. Bill Lee declined to sign it but also did not veto it.

Over the following year, members were appointed to the Sports Betting Advisory Council and licenses were granted to a handful of online sportsbooks. Then on Nov. 1, 2020, the first sportsbooks in the state opened to the public.

Part of the reason it took so long for everything to get up and running was because Tennessee had very few forms of legal gambling in the state, requiring many aspects to be figured out from scratch.

Lastly, while you are able to bet on colleges and universities that are from Tennessee, the law forbids live prop bets on players or teams during NCAA games and also makes it illegal to place prop bets on individual college players specifically.

Sign up for an account at William Hill

Here is a step-by-step guide to registering a new account at William Hill TN Sportsbook:

  • Visit the homepage of the William Hill TN site and click on “Register.”
  • Enter the requested account and personal information.
  • Create a username and password.
  • Enter our William Hill promo code.
  • Activate the no-deposit bonus of $10.
  • Verify the account information.
  • Deposit at least $10
  • Activate the 100% deposit match bonus, up to $150.

William Hill sports betting app

Sports bettors in Tennessee have access to the William Hill mobile app. The app is compatible with Android and Apple devices.

The download process is quick and simple; just follow the links on the website.

Even though William Hill in Tennessee does not offer any mobile-specific promotions, you can claim the welcome offer and ongoing promotions. You can activate the no-deposit and match deposit bonus from your mobile app or desktop computer.

Best features of the William Hill Sportsbook app

If you’re trying to decide which is the right sportsbook for you, one of the biggest factors might be what helps differentiate sportsbooks from one another. With that in mind, we put together a list of the best features that William Hill has to offer. Let’s dive right in.

  • Customer service: Ideally you will never need to use William Hill’s customer support, but if and when you do, we believe it will do a great job helping solve whatever ails you. We were very pleasantly surprised when we received a text message a day after creating our William Hill Sportsbook account asking if we had any questions or if there was anything William Hill’s team could do to help. If you do run into any issues, you can call, text, chat or email William Hill’s support department, which is open seven days a week.
  • More bets” box: It might seem like a small thing, but the fact that on the William Hill app it displays how many more bets are available on each game is a great feature. At other sportsbooks you click on various games and sometimes there are a ton of prop bets and alternate lines available, while for others there are hardly any additional bets. For example, some college football games might have three bets available (moneyline, over/under, spread), while an NFL game can have upward of 100 bets to check out. It’s nice to know what each game has to offer without having to click to find out.
  • Overall app functionality: A lot of sportsbooks suffer from trying to cram too much info onto the homepage, William Hill online sportsbook is not one of them. Not only does the main page feel neat and clean, but we really like the ability to click on the arrows next to sports and leagues to either open or collapse them entirely. For example, if you click on football, but you just want to see college football games, you simply click the arrow next to the NFL and all the NFL games are minimized. We also love online sportsbooks that have a search bar, which William Hill does. If you know you want to bet on a specific team or game, it’s so easy to type that team’s name into the search bar instead of having to scroll around for what you want.

How could William Hill Sportsbook improve?

William Hill didn’t become one of the top sportsbooks in the world without doing a lot of things right, but even the best companies have things they can improve on. With that said, here are a few things we would like to see changed at William Hill in Tennessee.

  • Add a rewards/loyalty program: William Hill has bonus offers for signing up with the sportsbook in Tennessee, and it has other promos throughout the year, but when it comes to a loyalty or rewards program, there is nothing to speak of. While we believe it is great to offer incentives for joining and depositing money with a sportsbook, we also believe it’s important to reward loyal customers. Thus, it would be awesome if William Hill added a program that rewarded players based on how much and how often they bet.
  • More/better bonus offers for smaller bettors: William Hill has its fair share of bonus offers and promos, but so many of them require players to wager at least $50 to $100 in order to qualify. A lot of bettors might not blink an eye at those amounts, but we think there also are a decent number of bettors who aren’t prepared to put that much money on a single bet. We think it would be nice for William Hill to offer more promotions with the small-time bettor in mind.
  • Allow app to rotate: We’ve said this for other sportsbooks in the state, but we can’t understand sportsbook apps that can only be viewed vertically. We understand that there’s a lot more coding involved than we realize, but it doesn’t change the fact that it can be frustrating when you want/need to hold your Apple or Android device horizontally and the William Hill Sportsbook app remains in the upright position. Hopefully this is another change we’ll see from William Hill in the near future.

William Hill sports betting options

You can bet on more than 30 types of sports at William Hill in TN. The most popular sports categories are the four major US leagues: NFL, MLB, NHL, and NBA. Global sports like soccer, tennis, and golf also attract a great deal of betting interest. In addition to the regular sports, William Hill offers markets for esports. If you can’t find the sport you want to bet on, you can utilize the search option that allows you to locate a league, game, or market.

Tennessee sports teams you can bet on

Not too long ago, in 1996, the state of Tennessee wasn’t home to any teams in the major US sports leagues. Now, as of 2020, the state is the home of NBA, NHL, NFL and MLS franchises. Add to that the city of Nashville hosting the 2019 NFL draft and all the top college teams in the state, and Tennessee has become a sports hotbed. With that in mind, we’ve compiled a rundown of all the teams from the Volunteer State that you can bet on using the William Hill Sportsbook app.

  • Memphis Grizzlies of the NBA: While the Grizzlies have not enjoyed a ton of success on the court since moving from Vancouver to Memphis in 2001, they could be a team on the rise in the NBA. Ja Morant was named the NBA’s Rookie of the Year for his play during the 2019-20 season. Memphis has won four playoff series in its history, including reaching the Western Conference Finals in 2013. At the William Hill online sportsbook, you can wager on Grizzlies games and all NBA games as well, with both pregame and in game betting.
  • Nashville Predators of the NHL: The Predators began play in 1998 as an expansion team in the NHL. The Preds went on a magical postseason run in 2017 when they made the playoffs as the eighth and final seed in the Western Conference. They upset the Chicago Blackhawks, Louis Blues and Anaheim Ducks before falling to the Pittsburgh Penguins in the Stanley Cup Final. Using the William Hill Sportsbook app, you can bet on each Nashville game, along with other NHL games.
  • Tennessee Titans of the NFL: The Titans have been in Nashville since 1997, when the franchise moved from Houston. During the team’s first two years in Tennessee, it was known as the Tennessee Oilers before a rebrand prior to the 1999 NFL season, which was also the franchise’s best. The Titans went 13-3 during the regular season and then reached the Super Bowl thanks in part to The Music City Miracle in which they beat the Buffalo Bills in a wild card playoff game. Tennessee eventually lost to the Louis Rams 23-16 in Super Bowl XXXIV. William Hill has all the Titans and NFL bets you can imagine. It’s not uncommon to see more than 100 bets offered for NFL contests and once the games kick off you can engage in live betting, too.
  • Nashville SC of MLS: The newest pro team in Nashville began play in February 2020. Due to COVID-19 leading to a stoppage of play that season, Nashville SC didn’t earn its first MLS win until August 2020. Nashville is expected to play its first two seasons at Nissan Stadium, home of the Titans, before moving to a soccer stadium that is being built at The Fairgrounds event complex in Nashville. You can bet on Nashville SC and every other team in the MLS at William Hill.
  • College football: Tennessee has 10 Division I college football teams in the state. Four of those teams play in the FBS and thus all of their games are available to bet on. Those schools are the Tennessee Volunteers, Vanderbilt Commodores, Memphis Tigers and Middle Tennessee Blue Raiders. As for the six schools in the FCS, most of their games should be available to bet on at William Hill, but there could be weeks when odds are not available. Those college football teams are the Chattanooga Mocs, Austin Peay Governors, Tennessee State Tigers, UT Martin Skyhawks, East Tennessee State Buccaneers and Tennessee Tech Golden Eagles.
  • College basketball: All the schools listed in the college football section above have men’s basketball teams that you can wager on at William Hill. There also are two more Tennessee universities that have Division I basketball teams: the Lipscomb Bisons and Belmont Bruins. As was the case for NCAA football, there could be some basketball games that William Hill does not have odds on. With so many college football and basketball games, we advise using the search bar on the William Hill app to help find the team you’re looking for, instead of wasting time scrolling endlessly.

William Hill futures betting

All sportsbooks have slightly different futures markets. Some offer more team-specific bets, while others have more player markets available. That is why we put together this list of the futures markets you can expect to see at William Hill, with an emphasis on our local teams.

  • Grizzlies and NBA futures markets: William Hill’s futures markets for the NBA is one of the better ones we’ve seen. Shortly after the conclusion of the 2020 NBA season, William Hill had odds for next season’s champion, which is pretty typical of all sportsbooks. But it also had odds for Eastern and Western Conference winners, more than 60 players listed for MVP and 15 players listed to be the No. 1 overall pick in the NBA draft. As long as William Hill adds futures for team regular season wins, it’ll be about as good as it gets.
  • Predators and NHL futures markets: Shortly after the 2020 NHL season ended, the William Hill app had futures available for the next season’s Stanley Cup winner and for the winner of both the Western and Eastern Conference. As the season gets closer, we expect there to be odds for individual teams and hopefully player odds for the winner of the Hart Memorial Trophy, awarded to the regular season MVP, and Conn Smythe Trophy, awarded to the postseason MVP.
  • Titans and NFL futures markets: Not surprisingly William Hill’s NFL futures market is quite extensive. The sportsbook has odds for the Super Bowl winner, conference champs and division winners. We also like how it’s broken up; you can go team-by-team and make your picks, or go through by futures market. William Hill also has futures available for the regular season MVP award. At the time we checked, there were 33 players with odds available; both Tennessee running back Derrick Henry and quarterback Ryan Tannehill were listed.
  • Nashville SC and MLS futures markets: While William Hill has futures markets for myriad international soccer leagues, such as the UEFA Champions League and English Premier League, it does not have futures for MLS and thus none for Nashville SC. It’s safe to assume if it does have any going forward it would only be for the MLS Cup
  • Division I college football futures markets: William Hill’s NCAA football futures markets are impressive, as well. The sportsbook has odds for selecting the winner in all the Power Five conferences, as well as for the Mountain West and Mid-American Conference. It also listed 78 teams that you can pick to win the NCAA national championship, including Memphis and Tennessee.
  • Division I college basketball futures markets: The NCAA basketball futures market at William Hill is a little lackluster, but we’re hopeful it will improve going forward. The only futures market was for selecting the overall NCAA men’s basketball champion. The positive is that 124 teams were listed, including Tennessee schools Tennessee, Memphis, Belmont and Vanderbilt. A lot of other sportsbooks offer odds on which team will win its conference as well as for which teams will make the Final Four as part of March Madness. Hopefully going forward those futures will be added to the William Hill app.

William Hill betting markets

William Hill Sportsbook in Tennessee offers three main types of sports betting:


The most bet popular leagues for pregame betting are the NFL, MLB, NHL, and NBA. In soccer, the English Premier and Champions League generate most betting interest. Tennis and golf championships are popular for match betting at William Hill. The operator issues the opening odds, which will fluctuate due to injury, team news, and the weight of money.

In-play betting

Soccer and the four major US sports are the most popular for in-play betting with William Hill TN customers. With no live streaming, there is a visual representation of the progress of play and live match data. Cash-out betting allows customers to close an existing bet during a live event. The cash-out value is dependent on the original bet and the current odds when the option is selected. Betting is suspended after a key event that has a material impact on the market.


You can bet on the outright winner of leagues, conferences and championships at William Hill. The most bet on futures markets is the winner of the Super Bowl, Stanley Cup, World Series, and NBA playoffs. William Hill updates the betting after each game day. You can bet on futures for these sports and events from the preseason to the finals. Futures betting is also popular for the major events and leagues in soccer, tennis, and golf.

How to place a bet at William Hill

You can locate a betting market using a search box, and select from a list of popular events or navigating a complete A-Z list of sports.

Once you reach the market you like, you must click on the line to display the bet slip. As more selections are added, the range of bets is displayed. Then you select the bet and stake and confirm the wager.

William Hill accepts most bets immediately, but a small number are subject to trading decisions. The operator updates the account balance instantly to reflect the total stake.

William Hill banking options

William Hill sports betting customers in Tennessee can deposit using:

  • Debit cards
  • E-checks
  • Online bank transfers
  • PayPal

Deposits are instant and free of charge.

Withdrawals are possible using the same banking methods. Withdrawal requests are subject to delays depending on the method, and there aren’t usually any associated fees. However, some providers may impose a charge for carrying out transactions.

The minimum deposit and withdrawal are $10 and the upper limits vary depending on the sports bet.

Customer service at William Hill

You can contact William Hill customer support by live chat, text, telephone or email. The customer service department is open from 8 a.m. to 1 a.m., seven days a week.

There is no anecdotal evidence of low response times, so we can assume it deals with issues within an acceptable period of time.

The company promotes responsible gambling by offering control measures and links to support bodies. The state of Tennessee applies regulations and William Hill is fully compliant with the license conditions. The operator also complies with federal prohibitions and restrictions concerning internet gaming and sports betting.

Is William Hill the best sportsbook in Tennessee?

William Hill is one of the top sports betting companies in Europe, and according to its website it takes one in every four sports bets placed in the US. Despite that, we do not consider it the best sportsbook in Tennessee at this time.

Truthfully there’s a whole lot to like about William Hill, but at the same time there’s nothing we absolutely love about it, which is why it’s hard to rank it No. 1 right now.

It still is the very early going of sports betting in Tennessee, though, and it would only take a few tweaks in order for William Hill to ascend to the top of the sportsbook landscape.

William Hill Tennessee history

William Hill operates in Tennessee after the state passed laws for legal online and mobile sport betting in April 2019. However, the entry conditions to the market and the mandatory hold make sports betting difficult for residents of the state. Regulators issue gaming licenses and set and monitor compliance. William Hill is meeting those standards. The operator faces restrictions on pricing during the initial stages of sports betting in Tennessee..

Closing comments

The relatively newly online sports betting laws in Tennessee make bookmaking difficult for William Hill and other operators.

The mandatory 10% hold is a potentially damaging mandate. If the costs are too punishing for William Hill and bookmakers of similar standing, the market will not grow. The state regulators are examining the net effects of the laws and are looking to maximize revenues. That could lead to a better environment for operators so that William Hill could expand its TN operation.