William Hill Sportsbook Review

William Hill sportsbook

Disclaimer: William Hill Sportsbook is not currently live in Tennessee. This review is based upon WH New Jersey and will be updated post the site’s launch in TN.

As a sports bettor in Tennessee, you can enjoy all the benefits and features of William Hill Sportsbook.

This major UK-betting brand is now operating in the legal US sports betting market of the Volunteer State.

By signing up for an account at William Hill Sportsbook, you receive a welcome bonus with a $150 value. In addition, you also receive a $10 no-deposit bonus.

The William Hill brand has a reputation for fair bookmaking. The site offers more than 30 sports for betting, from the mainstream to the obscure.

Our review also covers the William Hill TN mobile app, promotions, banking methods, and customer service.

If you are in Tennessee, William Hill can ensure you a positive sports betting experience.

William Hill Sportsbook Tennessee welcome bonus

New sign-ups at William Hill in Tennessee can claim a deposit match bonus of up to $150. In other words, the value of the qualifying deposit is the same as the bonus.

The welcome offer also includes $10 in free cash.

William Hill Sportsbook’s welcome offer is transparent and achievable. The first element of the package does not require a deposit, and the second element is activated by making a deposit. However, there are some terms and conditions.

The sportsbook will cancel the no-deposit bonus if you don’t place a bet within 21 days. Furthermore, you must wager the total value of the qualifying deposit and the bonus to release the maximum amount.

William Hill Sportsbook Promo Code 2020

SportsbookWilliam Hill Sportsbook
Promo CodeTBD
No DepositTBD
Deposit Bonus TBD
Last VerifiedSeptember 2020

Sign up for an account at William Hill

Here is a step-by-step guide to registering a new account at William Hill TN Sportsbook:

  • Visit the homepage of the William Hill TN site and click on “Register.”
  • Enter the requested account and personal information.
  • Create a username and password.
  • Enter our William Hill promo code.
  • Activate the no-deposit bonus of $10.
  • Verify the account information.
  • Deposit at least $10
  • Activate the 100% deposit match bonus, up to $150.

William Hill sports betting app

Sports bettors in Tennessee have access to the William Hill mobile app. The app is compatible with Android and Apple devices.

The download process is quick and simple; just follow the links on the website.

Even though William Hill in Tennessee does not offer any mobile-specific promotions, you can claim the welcome offer and ongoing promotions. You can activate the no-deposit and match deposit bonus from your mobile app or desktop computer.

Ongoing promotions at WH Sportsbook

William Hill Sportsbook hosts ongoing promotions for sports bettors in Tennessee. These offers do change intermittently, especially those that are sports- and event-specific.

Here’s an example of a current promotion at William Hill TN:

  • Right Round Wrong Fighter: Bettors who place a wager in round betting on the correct fighter but wrong round can claim a 50% cash bonus, up to $50. The minimum stake is $10 and the maximum refund is $50. That means the maximum qualifying bet is $100. This promotion has an expiration date.

Odds boosts

William Hill TN customers benefit from odds boosts on selected selections and betting events. A typical odds boost of +400 to +450 equates to a 12.5% improvement in the payout. The operator limits the qualifying stakes. The bet will settle at the enhanced odds for this stake and the regular odds apply to any additional stakes. Odds boosts are generally available for major sporting events such as the Super Bowl and the Stanley Cup.

Parlay insurance

Parlay bets provide the potential for a decent return from a small stake. In Tennessee, William Hill offers its bettors a refund when there is one losing a leg in a parlay. Generally, the bet must have four selections or more. The refund equates to the stake but is limited. You can use parlay insurance for any sport and market. You can also enjoy enhanced odds for winning parlays with at least four legs.

In-play cash refunds

William Hill TN Sportsbook offers in-play betting on several sports and events. You can receive cash refunds of 10% of net losses. The refund, which comes in the form of a free bet, is up to $100 of losses from the previous week’s in-play betting. Any winnings from the free bet do not include the stake. The free bets expire after four days. The in-play refund can apply to one sport or all sports at different times.

Loyalty or refer-a-friend programs

William Hill Sportsbook in Tennessee does not operate a loyalty plan or a refer-a-friend program. The bookmaker focuses its resources on the welcome offer and ongoing promotions.

William Hill attracts new customers thanks to brand awareness and a decent promotional package for new and existing customers. The operator is known for safe and secure betting.

William Hill sports betting options

You can bet on more than 30 types of sports at William Hill in TN. The most popular sports categories are the four major US leagues: NFL, MLB, NHL, and NBA. Global sports like soccer, tennis, and golf also attract a great deal of betting interest. In addition to the regular sports, William Hill offers markets for esports. If you can’t find the sport you want to bet on, you can utilize the search option that allows you to locate a league, game, or market.

William Hill betting markets

William Hill Sportsbook in Tennessee offers three main types of sports betting:


The most bet popular leagues for pregame betting are the NFL, MLB, NHL, and NBA. In soccer, the English Premier and Champions League generate most betting interest. Tennis and golf championships are popular for match betting at William Hill. The operator issues the opening odds, which will fluctuate due to injury, team news, and the weight of money.

In-play betting

Soccer and the four major US sports are the most popular for in-play betting with William Hill TN customers. With no live streaming, there is a visual representation of the progress of play and live match data. Cash-out betting allows customers to close an existing bet during a live event. The cash-out value is dependent on the original bet and the current odds when the option is selected. Betting is suspended after a key event that has a material impact on the market.


You can bet on the outright winner of leagues, conferences and championships at William Hill. The most bet on futures markets is the winner of the Super Bowl, Stanley Cup, World Series, and NBA playoffs. William Hill updates the betting after each game day. You can bet on futures for these sports and events from the preseason to the finals. Futures betting is also popular for the major events and leagues in soccer, tennis, and golf.

How to place a bet at William Hill

You can locate a betting market using a search box, and select from a list of popular events or navigating a complete A-Z list of sports.

Once you reach the market you like, you must click on the line to display the bet slip. As more selections are added, the range of bets is displayed. Then you select the bet and stake and confirm the wager.

William Hill accepts most bets immediately, but a small number are subject to trading decisions. The operator updates the account balance instantly to reflect the total stake.

William Hill banking options

William Hill sports betting customers in Tennessee can deposit using:

  • Debit cards
  • E-checks
  • Online bank transfers
  • PayPal

Deposits are instant and free of charge.

Withdrawals are possible using the same banking methods. Withdrawal requests are subject to delays depending on the method, and there aren’t usually any associated fees. However, some providers may impose a charge for carrying out transactions.

The minimum deposit and withdrawal are $10 and the upper limits vary depending on the sports bet.

Customer service at William Hill

You can contact William Hill customer support by live chat, text, telephone or email. The customer service department is open from 8 a.m. to 1 a.m., seven days a week.

There is no anecdotal evidence of low response times, so we can assume it deals with issues within an acceptable period of time.

The company promotes responsible gambling by offering control measures and links to support bodies. The state of Tennessee applies regulations and William Hill is fully compliant with the license conditions. The operator also complies with federal prohibitions and restrictions concerning internet gaming and sports betting.

William Hill Tennessee history

William Hill operates in Tennessee after the state passed laws for legal online and mobile sport betting in April 2019. However, the entry conditions to the market and the mandatory hold make sports betting difficult for residents of the state. Regulators issue gaming licenses and set and monitor compliance. William Hill is meeting those standards. The operator faces restrictions on pricing during the initial stages of sports betting in Tennessee..

Closing comments

The relatively newly online sports betting laws in Tennessee make bookmaking difficult for William Hill and other operators.

The mandatory 10% hold is a potentially damaging mandate. If the costs are too punishing for William Hill and bookmakers of similar standing, the market will not grow. The state regulators are examining the net effects of the laws and are looking to maximize revenues. That could lead to a better environment for operators so that William Hill could expand its TN operation.