Tennessee’s second local sportsbook, Wagr, made waves earlier this year by becoming the state’s first social sportsbook. Now, they’re at it again becoming the first operator to partner with a Volunteer State soccer team.
Wagr is now the official sports betting partner of the Nashville SC, Tennessee’s only Major League Soccer team. And to celebrate, they’re giving away some major freebies this weekend.
Wagr becomes official sports betting partner of Nashville SC
Nashville SC found a new No. 1 fan when Wagr came to town. The two brands became fast friends, and now they’ve made plans to kick it together for the entire season.
As part of the new partnership, fans can find Wagr at all 17 Nashville SC home games this season, beginning with this weekend’s inaugural game.
Nashville’s brand new soccer stadium, GEODIS Park, opens its doors this Sunday, May 1 with a matchup between Nashville SC and the Philadelphia Union.
And thanks to this new collaboration, betting on the event will be easier and more accessible than ever. Wagr will have two tents at the stadium where fans can engage with the brand and score exclusive giveaways.
Chief Product Officer Eliana Eskinazi says Wagr couldn’t be more excited for the big day:
“We’re thrilled to be the Official Sports Betting Partner of NSC and can’t wait for the Home Opener on Sunday! Stop by our tents in the Fan Zone or outside Gate F where we’ll have tons of giveaways and games set up. And as a special promotion, new community members who onboard to Wagr using promo code “NSC” will unlock $75 in free bets.”
Strengthening the Nashville soccer community
Wagr isn’t the only one jumping in on Tennessee’s soccer hype. A number of big-name celebrities have also joined in on the state’s budding MLS craze. Nashville SC’s owners include major names such as Derrick Henry and Reese Witherspoon.
In addition to sharing their passion for the sport, Eskinazi and Malave see this new collaboration as a way to engage with Nashville’s ever-growing base of soccer fanatics. Malave says what differentiates soccer fans from other sports fanatics is the community that’s emerged around the culture:
“When you go talk to all the fan clubs like La Brigada and all the other ones in the entire Backline Collective, there are friendships in there. There are connections. There are people who are engaging. They go to games together, they tailgate together, they travel together. Our product is built for groups like that.”
Who is Wagr?
As a brand new name in the sports betting scene, Wagr is looking to differentiate itself from traditional sportsbooks. And the brand has done exactly that so far.
The project originally came to life in Boston when the two co-founders met at Harvard in 2019. Since then, they’ve made a home for the startup in Nashville, officially moving to the Volunteer State in October 2021 after receiving approval for its Tennessee sports betting license in September.
Wagr then quickly grew to 18 employees, revealing the beta debut of its unique social app in December and launching an initial version in January.
Now that the team has made its home in Tennessee, Wagr can begin focusing on community engagement. And what better way to do that than by being the first operator to partner with a local pro soccer team?
Not only does this partnership grant Wagr access to Nashville SC collaborations, but it also means they have access to the latest, greatest soccer stadium to grace the state.
So, if you’re headed to the Nashville SC match this Sunday, grab your friends and drop by the Wagr tent to see what social sports betting is all about!
